In this blog post, we will discuss the best tips to optimize your internal linking structure. Internal linking is among the most important aspects of SEO.
Improving the structure of your links will help Google to assess the value of your content, and thus rank you higher in the search results.
Once you’ve realized the importance of the internal structure of your linking is to take a look at some options on how you can optimize those internal hyperlinks.
Read Also, 6 Benefits Of Internal Linking Structure For SEO
What are Internal Links?
Internal hyperlinks are hyperlinks on an internet page that lead to a different website or source, like videos, images, or other documents hosted that are on the same site or domain.
These kinds of links enable users to navigate through a website quickly. It is important to follow the best practices for internal linking to enhance your overall site’s SEO.
Tips To Optimize Your Internal Linking Structure
1. Include your keywords in the anchor text
After you’ve checked that all the pages on your site are connected and you’ve verified that they’re linked, look over the way you’re using keywords within your anchor texts. The anchor text you choose to use must be informative and relevant to the targeted page.
This will inform search engines what the content is about and allow them to rank it according to their criteria. Don’t put keywords in your anchors solely for the sake of gaining high-quality hyperlinks.
This will not only annoy those who click on these links expecting to see something different however but it could also be disqualified by Google when they suspect that you are employing keyword-stuffing strategies.
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2. Join all of the pages
The first step to optimize the internal structure of your linking is to make sure that all the pages on your site are connected.
It may sound like a simple task however, you’ll be shocked at how many websites have pages that aren’t connected to any other web page.
Not only is this making it hard for the search engine to index these pages but makes it difficult for users to locate them without knowing the URL.
3. Do not make it appear like you’re trying to be spammy.
The presence of too many hyperlinks on a single page can harm your ranking because it is harder for a spider search engine to navigate through all the content on the page. Make sure to make sure that you only link out in a way that is acceptable in the overall context of your site.
The final thought is that internal links are just as important to search engine optimization as backlinks. In contrast to backlinks which require an enormous amount of effort and time adding links to your own site could not be more simple, because you control the entire process of process.
If you’re trying to boost your site’s SEO take a look at the improvement of the structure of your internal linking. It could be the solution to unlocking your website’s full potential!
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4. Find the correct spot
Be mindful of the location of the links on your pages. The rule of thumb is that the links that are placed at the top of the page are more important than those that are placed lower but it’s not necessary to overdo it with this.
Some well-placed links within the text of your article can make a huge difference in SEO and usability, without appearing unprofessional.