How To Optimize The WordPress Site For SEO: Search Engine Optimization (SEO), is the art and science of creating great content that ranks well on search engines. Search engines rank your content based on a variety factors and algorithmic ranking factors.
The Content Management System (CMS) speed is a major concern for a large part of the WordPress community. WordPress core is constantly improving, so there are many integrations that are available. The good news is that WordPress CMS is used by many lightning fast websites.
If you have any issues with your CMS, it can be fixed. This article will highlight the most important steps you can take to improve your website’s performance without diving into the details of code. Here you will know that ” how to optimize the WordPress site for SEO “.
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8 Steps – How To Optimize The WordPress Site For SEO?
1. Check Your Site Speed Frequently
To improve your website’s speed, the first step is to test it. There are many online tests that can be used to check your website’s performance. However, we will only focus on Google Web Core Vitals or Google Lighthouse.
Google Core Web Vitals: Core Web Vitals was created by Google and provides information about the various fields that impact your website’s speed. Core Web Vitals focuses on user experience at the moment, measuring things like loading speed, interactivity, and visual stability. However, it is explicitly mentioned that these variables can change in future.
Google Lighthouse: Lighthouse Report Technology, an open-source technology developed by Google, breaks down website speed. Similar to Web Core Vitals’, this report will give a detailed breakdown of any issues that may be slowing your site down, including accessibility, general performance, best practices and SEO.
2. Modify The PHP Version
PHP (Hypertext Preprocessor) is the programming language WordPress uses. WordPress will require the most recent version of PHP as it grows in versions. WordPress will warn you if your current version is not compatible with the newer version or that it needs to be updated. A software version that stops receiving security updates is considered “end of life” and should not be used. You can switch between versions of PHP on different sites using cPanel if your web host doesn’t update it automatically.
3. Select A WordPress-Focused Host
Site speed is more than just hosting. However, your web host will be the foundation of your website. The server infrastructure is what will make your WordPress website perform at its best. ChemiCloud is a great choice for hosting your WordPress site. They provide high-performance servers specifically tuned for WordPress. This will make your website extremely fast. You will see significant improvements in WordPress performance without the need for additional software.
4. Use A Caching Plug-In
Caching plugins are some of the most used plugins within the WordPress ecosystem. Caching plugins are touted as a way to improve your website’s performance. But what does it actually do? Caching is when your computer saves time by remembering frequently used data from a website. When you visit a website, your computer will first check locally to determine if there is a cached version.
WordPress websites are dynamic. Every time an end-user requests your site, it pulls content directly from the host. This will cause the website to try and load new data, which can make it slower. A caching plugin, whose primary job it is to create a static website version that can be stored cached, can help increase the speed of your site if you don’t make frequent updates.
There are many caching plugins that can help you increase your performance. These include optimizing images, minimizing files, and other optimizations. We do not recommend activating more than one cache plugin at a time due to compatibility issues. This is because it can be counterproductive for optimization purposes.
5. Optimize Your Images
Images can appear to be large files. When your computer requests information from the host, images can be the last thing to load. You can optimize your images before or after they are uploaded to your website. WordPress supports WebP images, which are optimized images created by Google. They preserve the quality of the image without taking up too much space. WordPress users also love image optimization plugins.
6. Consider Lazy Loading
Lazy loading can be a great way for your website to speed up, contrary to what its name implies. Lazy loading will only load your content when it is necessary, reducing the amount of server and asset requests required to render your site. Lazy loading is now an option in some optimization plugins.
7. Use A Content Delivery Network, (CDN).
Content Delivery Networks are a hot topic in web hosting. Your CDN allows your users to access your website faster because their servers cache your site data. Similar to caching plugins this allows users to load content quickly without the need to request it again every time they visit your website. A CDN can increase your website security. Some brands even offer DDoS protection.
8. Optimize Your Database
Your website’s heart is your database. It holds all of the WordPress installation information and files, as well as pages, plugins and comments that users have made. Your database needs optimization due to the way WordPress stores data. Your database tables contain things such as post revisions, spam comments, and deleted posts. These files occupy space on your site and can slow it down. This can help improve the speed of your site by removing unnecessary files. The tables that store the data will be smaller, and your users will be able to process the data more easily.