YouTube is one of the most famous video-sharing platforms. And no, that is not hyperbole; it actually is! Did you know that 1 billion hours of YouTube is watched by users every day? This is equivalent to 8.4 minutes per day per individual. Pretty crazy, right?! There are millions of people who use the site daily either to watch entertainment content or to learn new stuff.
Considering how popular the platform has gotten over the years, you can expect some tough competition on YouTube. It is not going to be easy to stand out. But it’s not impossible! If you want your channel to gain more subscribers, then that can be done with a few strategies.
Let’s discuss a few of them:
1. Interact with Your Community
When you are uploading videos to your channel, people will eventually find it sooner or later. And if they like what they see, you can expect them to leave a comment. You can capitalize on this. How? Well, reply to those comments! It will give you a chance to interact with people. This will send out a positive signal, and they will have no problems subscribing to your channel. They will even start to wait for your future videos.
Also, another thing that you should keep in mind is don’t let them wait for long. If you are just starting out and someone has commented on your video, you should reply back instantly. Of course, this will require you to have a strong internet connection to know if someone has commented on your content or not. There are many ISPs that are providing cool deals, such as Spectrum Deals which you can check out.
2. Get Creative with the Titles
Are you a passionate content creator who loves his craft but not getting views on the videos and struggling to increase subscribers? Well, it’s time to get creative with the titles! Titles are super important. They have the power to either make or break your video’s performance.
You would really have to think out of the box to make sure that you select the best titles for your videos. It should compel people to watch your content. However, don’t resort to clickbait headings. People don’t like that! An important tip here is to think of a title that covers 41 to 70 characters. And just focus on keeping things simple.
3. Optimize Your Videos
You may have noticed that whenever you search for something on Google, like how-to queries or anything related to a product, YouTube videos are shown on the results page. Ever wondered why? Well, YouTube is the second-largest search engine. People use this platform to find answers to their solutions just like they do on Google.
Therefore, think of YouTube videos like any piece of content that you will need to optimize in terms of tags and keywords. So, if you want to gain more subscribers, it is essential for you to implement the best practices of YouTube SEO. This means that you will include keywords in the title and description of your video.
At the same time, you have to mention the keywords in the video itself. Also, don’t forget to use categories and tags as it will help YouTube understand the audience you are creating the content for.
4. Pay Heed to Your Thumbnails
One of the simplest ways to grab the attention of people is to use creative thumbnails. Making a custom thumbnail is an art in itself, as you don’t really know what people may find amusing.
But one thing is certain: the title and thumbnail make people curious to click on your video and see the content. Creating custom thumbnails will also signal a certain sense of professionalism.
5. Target Google Search Result
As stated earlier, YouTube videos tend to appear on Google’s search results. Therefore, you should do the SEO of your videos by keeping that in mind. For this, you have to make sure that you are creating valuable content for your audience. Also, the title and thumbnail of your videos should be nothing but amazing.
Now the question is: What type of videos to create? Well, how-to’s, product reviews, and long-form videos usually rank better on Google’s SERP. Another thing to keep in mind here is to use the keywords everywhere i.e., in the video, titles, and description. It will help your content to appear on Google’s search engine whenever a person searches for something that is related to your video.
Making it as a successful YouTube content creator is not that easy. It will require some serious hustle. But if you are ready to give it your all, you shouldn’t have anything to worry about.
Also, remember that you cannot gain millions of subscribers overnight. It is a process that happens slowly and steadily. However, do consider the aforementioned strategies as they will make the process of gaining subscribers a lot easier.